"Advertising is an art. And when women are the subject of advertising, becomes especially important to know who has created a poster, an advertisement, a slogan. It 's a profession, but also a responsibility. " Cristina Tagliabue is the President not to seek the Word, a production company specializing in Milan format a female theme. We chose his words to introduce the complaint, the latest video project which has been occupied, dedicated to the manipulation and misuse of the female body in advertising. The project, sponsored by the Cariplo Foundation, will unveiled on January 19 as part of the "women's issues, Question Italy, organized by the Equal or missing and the Senate held in the presence of prominent personalities from politics.
The claim is structured as a web video series which will be published weekly on the website of the manufacturer. "We tried to bring out what there is in grotesque and ironic, often in the world of commercials, but without falling into a victim," explains Christine, who reinterpreted his work as creative commons: Do not ask for the floor, in fact, urges users to contribute to the project and report the ads that use the female body in an offensive manner or incorrect. Viral and ethical spirit, then, are intertwined in a way that seems like too much to multinational corporations (Microsoft, where, until the Bank of Italy, who have just signed the manifesto for a responsible use of the female image, proposed by PoD ). Among other things, the production house in Milan has long specialized in docu-reality and cross-media format to tell the world through the eyes of women. And today, in a communication system and patriarchal flattened, perhaps he still talks too little.
We'll see if the advertisement gets its way. And for those who do not-see-if-not-believe, the first (and undeniably cool) episode is already available on the web.
(from: Ninja)
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